Petrie PR is a leading global boutique communications agency dedicated to luxury lifestyle brands. Founded in 2011, the agency has grown to a team of over 50 employees. With 30+ years of experience across Asia and the Middle East, the agency crafts culturally attuned, high-impact campaigns.
We partner with the world’s most iconic luxury lifestyle brands
Petrie PR Dubai navigates the GCC’s dynamic landscape with precision, cultural intelligence and established regional relationships, delivering high-impact campaigns across hospitality, travel, design, wellness and property sectors.
Why GCC?
The Gulf Cooperation Council (GCC), consisting of Bahrain, Kuwait, Oman, Qatar, Saudi Arabia and the United Arab Emirates, has emerged as one of the world’s most dynamic markets for luxury hospitality, fine dining and cultural experiences.
Your strategic luxury lifestyle PR partner in Dubai
We specialise in the sectors that define aspirational living – hospitality, travel, design, wellness and property – and are deeply connected to the region’s top-tier media, tastemakers, KOLs and content creators. We work as an extension of our clients’ teams, and we move swiftly, strategically and with sophistication.
Luxury lifestyle PR in Dubai
We bring deep sector expertise in the pillars of Dubai’s luxury lifestyle economy.
Trusted media relationships
We have established connections with leading regional publications, editors and journalists.
Cultural intelligence
Our team understands the GCC’s distinct cultural landscape, shaping narratives that resonate with both regional and international audiences.
Part of a wider network
Petrie PR operates across Mainland China, Hong Kong, Taiwan, Singapore, Malaysia, Thailand, Indonesia and Vietnam, providing clients with unmatched pan-regional reach.
Petrie PR Dubai leadership
Our address
Meydan Grandstand, 6th floor, Meydan Road
Nad Al Sheba, Dubai, U.A.E.
Build your presence in the GCC
Whether you are entering the GCC for the first time or looking to deepen your brand’s regional presence, Petrie PR Dubai offers the relationships, cultural fluency and strategic insight to drive real impact.
From hospitality, travel and wellness to design and luxury property, we operate across the UAE, Saudi Arabia, Qatar, Oman, Kuwait and Bahrain – giving you the sector-specific local knowledge of six markets, through one strategic partner.