Ideas generation is our forte from a team of forward thinking creatives. We come up with the big ideas, sharing market and trends intelligence to facilitate strategic partnerships to reach new audiences and make a material difference to your bottom line.
We work with you to develop a strategy to gain maximum impact across Asia’s individually distinct markets adapting according to regional cultural and language differentials.
Petrie PR’s in-house social media and digital resource is able to advise and support client social media campaigns as well as working with appointed digital teams.
Petrie PR shares client content across its multiple platforms further extending media and influencer reach.
The style and pitch of perfectly crafted content and messaging is a key factor in capturing media attention on and off line. We can help you with larger writing projects such as press kits and brochure copy writing.
The organisation of media functions, launches, introductions and event planning is an integral part of our service offering. We will leverage awareness and open up important relationships through our ability to connect with Asia’s key influencers to build strategic alliances with your brand.
Our media focus spans the markets of Hong Kong, Mainland China, Taiwan, Singapore and Indonesia.
Petrie PR also extends reach into emerging regional markets including Thailand, Malaysia and Vietnam. We work across the luxury lifestyle, travel, design, spa, business, property, restaurant and arts sectors.
We work with Jill Thomas, a former BBC journalist and one of the most experienced international crisis communications specialists in the sector to offer 24/7 support as well as in-house training and crisis manual preparation if required.
Our service offering extends to campaign co-ordination across international agencies to manage quality delivery of activity and to ensure communication is on message.
We operate a distinctly personal approach to getting our client news and story pitches in the front of the media. We shun mass distribution preferring to adapt news according to individual media interest and by sharing ideas to trigger discussion.
We will organize and manage press relations at trade shows where the client is exhibiting. Subject to available news, this would typically involve the organization of the press centre submissions and media relations.
Subject to the brief, we identify complementary partners for third party promotions and brand associations to raise visibility and extend campaign reach.
We monitor forward features lists issued by media, in addition to utilizing our own extensive contact base, in order to gain advance notice of forthcoming features.
A key element of running a successful public relations campaign is capitalizing on the client’s partners i.e. luxury lifestyle brands, airlines, tourist boards and representation companies.
We work to help strengthen existing relationships and forge new ones.
Our contacts, knowledge base and in-depth review of the latest news and trends which influence media and the industry ensures campaign objectives are optimised to achieve the best results.
As part of on-going campaign activity, we will organise individual media review visits to clients. In addition, we work with our industry partners to set-up group press trips to support specific news announcements and launches.