Petrie PR Appointed as PR Agency for The Sira, a Luxury Collection Resort & Spa, Lombok

Asia-based luxury travel and lifestyle PR agency, Petrie PR, is delighted to announce its recent appointment to represent The Sira, a Luxury Collection Resort & Spa, Lombok, Indonesia. Scheduled to open in Q4 2024, this enchanting resort epitomizes the exquisite beauty and cultural richness of Indonesia, offering an unparalleled retreat for discerning travelers.

Petrie PR will spearhead the launch campaign for The Sira, a Luxury Collection Resort & Spa, Lombok, a Luxury Collection Resort & Spa, Lombok, targeting key markets across Indonesia and Singapore/Southeast Asia. With 30 years of expertise in lifestyle, travel, destinations, design and hospitality, Petrie PR is poised to elevate The Sira, a Luxury Collection Resort & Spa, Lombok’s brand presence through a strategic activation across PR, digital and influencer platforms.

Located in the natural splendor of Indonesia’s “pearl” on a pristine white-sand beach, framed by the awe-inspiring vistas of Mount Agung and Mount Rinjani, The Sira, a Luxury Collection Resort & Spa, Lombok stands as a testament to Indonesia’s timeless charm and profound serenity, inviting guests to discover an idyllic sanctuary where time slows down and spirits are uplifted. The resort invites guests to an unparalleled journey of the destination with natural and cultural treasures, vibrant greenery, cascading waterfalls, and the majestic Mount Rinjani.

The Sira, a Luxury Collection Resort & Spa, Lombok welcomes spirited explorers to a discovery of the senses, where natural beauty, cultural richness, and warm hospitality blend harmoniously in Lombok as an enchanting destination.

About The Luxury Collection® Hotels & Resorts

The Luxury Collection® is comprised of world-renowned hotels and resorts offering unique, authentic experiences that evoke lasting, treasured memories. For the global explorer, The Luxury Collection offers a gateway to the world’s most exciting and desirable destinations. Each hotel and resort are a unique and cherished expression of its location; a portal to the destination’s charms and treasures.

Originated in 1906 under the CIGA® brand as a collection of Europe’s most celebrated and iconic properties, today The Luxury Collection brand is a glittering ensemble of nearly 120 of the world’s finest hotels and resorts in more than 35 countries and territories. All of these hotels, many of them centuries old, are internationally recognized as being among the world’s finest. For more information and new openings, visit theluxurycollection.com.

The Luxury Collection is proud to participate in Marriott Bonvoy®, the global travel program from Marriott International. The program offers members an extraordinary portfolio of global brands, exclusive experiences on Marriott Bonvoy Moments and unparalleled benefits including free nights and Elite status recognition.

To enroll for free or for more information about the program, visit marriottbonvoy.com.

About Marriott Bonvoy®

Marriott Bonvoy, Marriott International’s award-winning travel program and marketplace, gives members access to transformative, eye-opening experiences around the corner and across the globe. Marriott Bonvoy’s portfolio of more than 30 extraordinary hotel brands offers renowned hospitality in the most memorable destinations in the world. Members can earn points for stays at hotels and resorts, including all-inclusive resorts and premium home rentals, as well as through everyday purchases with co-branded credit cards. Members can redeem their points for experiences including future stays, Marriott Bonvoy MomentsTM, or through partners for luxurious products from Marriott Bonvoy Boutiques®. With the Marriott Bonvoy app, members enjoy a level of personalization and contactless experience that allows them to travel with peace of mind. To enroll for free or for more information about Marriott Bonvoy, visit marriottbonvoy.com. To download the Marriott Bonvoy app, go here. Travelers can also connect with Marriott Bonvoy on Facebook, X, Instagram and TikTok.