Soneva is a pioneering family of award-winning resorts in outstanding natural locations. At Soneva Fushi, Soneva Jani and Soneva in Aqua in the Maldives, and Soneva Kiri in Thailand, true ‘luxury’ is defined by peace, time and space. Each resort is renowned for its expansive private villa accommodation, one-of-a-kind experiences and memorable dining destinations. Soneva’s SLOW LIFE philosophy focuses on rare, meaningful experiences and holistic wellbeing journeys that illuminate and enrich guests’ lives while treading lightly on the earth. Soneva has led the way for responsible tourism, combining a conscientious, proactive approach to sustainability with exquisite luxury and intuitive, personalised service.

With the intention to establish more in-depth collaboration with influencers for Soneva, Petrie PR invited Declan Chan, Hong Kong fashion stylist, creative consultant and travel influencer for a pilot campaign.

For this collaboration with Soneva, Declan was inspired by the resort’s eco-luxury positioning, its gastronomy and zero mosquito control initiatives, that prompted him to produce creative social media content in the form of Instagram Reels and Stories (84.5k followers on Instagram). He also shared the creative content on TikTok (99.4k followers). As a result, not only did he generate an excellent result of over 3,000 engagements on Instagram, but also enquiries and conversions from his followers.