Belmond was born from a passion for connecting discerning travellers with the world’s most remarkable properties, locations, and journeys. From hotels and trains to river cruises and safaris, Belmond curates incomparable experiences and crafts unforgettable stories. With a legacy spanning over 45 years, since the acquisition of Hotel Cipriani in Venice in 1976, Belmond has grown into a global collection of 44 properties spread across 25 countries and territories. Exceptional destinations connected by legendary journeys are the very soul of Belmond, where the path that brings you to a place is as important as the destination itself. As a pioneer of slow travel, Belmond has been operating the Venice Simplon-Orient-Express since 1982. The group later expanded to include pristine beach resorts, such as Maroma on the Riviera Maya, historic hideaways such as Villa San Michele in the Florentine foothills, urbane icons, such as Copacabana Palace in Rio de Janeiro, and gateways to UNESCO world heritage sites, such as Hotel das Cataratas in Brazil’s Iguassu National Park. As proud custodians of storied properties, Belmond is committed to building on the past to create a new legacy: the heritage of the future. Working with communities and local talents, together with the world’s most respected chefs, designers and artists, Belmond continues its purpose of perpetuating the legendary art of travel. Since 2019, Belmond has been part of the world’s leading luxury group, LVMH (Moët Hennessy Louis Vuitton).Belmond.com

Petrie PR represents Belmond and its properties in Asia markets playing a pivotal role in executing a high-impact media engagement strategy to generate media interest for the relaunch of the Eastern & Oriental Express, A Belmond Train, Southeast Asia. Through a brand media luncheon, thought leadership positioning, securing of high-quality interview opportunities and the execution of press and KOL trips, the agency acted as a comprehensive PR, media relations, and brand positioning partner, ensuring Belmond’s successful reintroduction of the Eastern & Oriental Express to the Asian market.

After a long hiatus, The Eastern & Oriental Express, A Belmond Train, Southeast Asia is announced its much-anticipated return to the rails in February 2024. Offering a reimagined adventure of Southeast Asia in motion, the train launched two seasonal journeys departing from Singapore and travelling through Malaysia’s ever-changing landscapes and vibrant cities: the Essence of Malaysia (November to February) and Wild Malaysia (March to October). Guests can expect the journey of a lifetime with the appointment of Chef André Chiang as Culinary Curator and Dior’s first ever spa in the region on aboard. With restyled interiors, elevated on board experiences, and enthralling journeys encompassing culture, gastronomy, architecture and the arts, the Eastern & Oriental Express continues to take railway travel in the region to new heights, while setting a new standard of excellence in Southeast Asia.

• • Petrie PR secured a total of 88 pieces of coverage (Print & Online) in 2024 following the relaunch of the Eastern & Oriental Express, A Belmond Train, Southeast Asia, including 48 dedicated features and 20 mentions with a total of 76 articles on tier one media across Singapore, Malaysia, Thailand, Indonesia, Hong Kong and Taiwan. This resulted in a reach of over 14 million
    

• • Campaign coverage in The Straits Times, CNA Luxury, CNBC Travel, The Business Times, Tatler Asia, SCMP, DestinAsian, Robb Report Singapore, Prestige Thailand

• • Petrie PR also engaged with top-tier influencers, including Yoyo Cao, Sara Legge, Kiwi Lee, and Molly Chiang.