Odin Hills, the 16-hectare private residential luxury village designed for an exclusive hillside community in Hanazono Niseko. Set in a pristine natural environment with unobstructed vistas of majestic Mount Yotei, Odin is a highly design-driven property brand devoted to “intelligent luxury,” a philosophy which focuses on the quality of the experience rather than the badge value of a product. Odin strives to bring significant value-add to their projects through innovative concepts, people-centric architecture, contemporary interior design and relevant product extensions including award-winning furniture.

www.odinhills.com

Petrie PR represented Odin Hills in Asia, successfully establishing Odin Hills as a premier luxury residential destination in Niseko. The campaign activations encompassed various strategies, such as drafting press releases, arranging interviews with spokesperson and designers for leading media titles, hosting in-market events, while monitoring and sharing market trends for strategic insights. By implementing these comprehensive tactics, Petrie PR has successfully elevated the profile of Odin Hills in the competitive luxury real estate market, solidifying its reputation as a sought-after destination for discerning buyers seeking unparalleled luxury living experiences in Niseko. Petrie PR expanded Odin Hills’s digital communication tactics by launching the official Instagram account for Odin Hills and handling day-to-day social media management.

Designed by Keiji Ashizawa, one of Japan’s leading contemporary architects, the Odin Hills Clubhouse promises a blend of natural sophistication and functionality, ensuring a highly sought after club experience and access to exclusive membership services for Odin Hills owners. Keiji Ashizawa’s design philosophy, “Honest Design,” which prioritizes quality, transparency, and natural aesthetics, influences every decision guiding the design of the Odin Hills Clubhouse. This ethos directs the design team to select materials that not only showcase natural allure but also contribute to the narrative, celebrating the intrinsic beauty of these elements. The Clubhouse is a harmonious fusion of functionality and aesthetics, where each carefully chosen element enhances the completeness and authenticity of the overall design outcome.

The construction of the Clubhouse is progressing well with the foundation completed before the upcoming winter season. With the opening planned for the end of 2025, the Clubhouse is poised to offer an exclusive sanctuary for Odin Hills residents, featuring a harmonious fusion of wellness and social amenities whilst taking full advantage of the majestic views of its surrounding Alpine scenery. Facilities include thermal baths, natural onsens, a swimming pool, spa, and gym on the lower floor, while the upper floor is dedicated to dining, social gatherings, and conversation. With the launch of the Clubhouse, Odin Hills also provides access to dedicated concierge services and benefits solely for residents, further enhancing the ownership experience and lifestyle.