Soneva

About Soneva

Soneva is a pioneering family of award-winning resorts in outstanding natural locations. At Soneva Fushi, Soneva Jani and Soneva in Aqua in the Maldives, and Soneva Kiri in Thailand, true ‘luxury’ is defined by peace, time and space. Each resort is renowned for its expansive private villa accommodation, one-of-a-kind experiences and memorable dining destinations. Soneva’s SLOW LIFE philosophy focuses on rare, meaningful experiences and holistic wellbeing journeys that illuminate and enrich guests’ lives while treading lightly on the earth. Soneva has led the way for responsible tourism, combining a conscientious, proactive approach to sustainability with exquisite luxury and intuitive, personalised service.

The role of Petrie PR

Representing Soneva in China, Hong Kong and Singapore, Petrie PR enhances the brand’s presence and visibility through strategic collaborations with renowned media publications and platforms. By leveraging these partnerships, Petrie PR amplifies Soneva’s extensive initiatives, secures high-profile features in leading media titles, and curates exclusive, tailor-made media events to further strengthen the brand’s positioning in the market. In 2024, Petrie PR China partnered with Tatler China to host an exclusive media event for Soneva Villa Ownership, engaging VIP guests including representatives from family offices, private banks, and potential buyers in China in discussions on luxury travel and investment.

Project in Spotlight: Soneva Villa Ownership

Soneva Villa Ownership is the first and only company to offer real estate to foreign buyers in the Maldives. The portfolio of luxury property for sale includes expansive private villas at our award-winning Maldives resorts: Soneva Fushi in the Baa Atoll, and Soneva Jani in the Noonu Atoll. Each of the luxury residences for sale in the Maldives are designed to exist in perfect harmony with their exquisite natural settings, with minimal impact on the Earth. As a home-away-from-home, the bespoke interiors are personalised to guests’ exact needs, from the beautiful furniture, hand-crafted by Soneva artisans from reclaimed materials, to one-of-a-kind details, such as dining towers, twisting waterslides or children’s treehouses.

Project Coverage

  • Headline article on Tatler China WeChat and Tatler China June Issue 2024.
  • Coverage in China market inin National Geographic Traveler, Condé Nast Traveler China, F Magazine, LOHAS Magazine, and PHOE Magazine
  • Coverage in Destinations of the World News, Grand Hotels Magazine, Jetsetter, Sing Tao