The Leadership: Over 50 Years of Experience
An avid traveller having visited over 90 countries, Linda brings 30 years of experience working across the luxury lifestyle, travel, design, health & wellness, property and hospitality sectors, managing and co-ordinating international market campaigns for clients. Her depth of expertise, strategic counsel and market knowledge representing many of the world’s leading brands and owners across the China and Asia markets is well sought after. Linda shares her exemplary background of market insights and intelligence to clients and, through an innate ability to adapt campaigns to regional multicultural differences to deliver highly impactful long-term results.
Linda has also orchestrated many highly successful media events and partnerships spanning lifestyle and fashion brand campaigns including DvF, Moët Hennessy Asia launch of Dom Pérignon P2 2000 vintage with Chef Alain Ducasse and Chef de Cave, Richard Geoffroy, British Polo Day China and Singapore with Rolls Royce, Taittinger, Harrods, Land Rover, Hackett and Royal Salute, Perfect Moment, Eileen Gu for Aspen Snowmass as well as Bonham’s Cartier Collections with Francesca Cartier Brickell and most recently, the most expensive sale of a single malt whisky in the world, Glenlivet by Gordon & MacPhail at Sotheby’s Hong Kong.
Hedvig Chi
Senior Account Manager, China
As the Senior Account Manager – China, Hedvig Chi is responsible for leading Petrie PR’s teams in Shanghai and Beijing ensuring Petrie PR’s clients have a strong presence in the world’s most significant luxury consumer market. China’s appetite for luxury is rapidly growing, with the country on track to become the world’s largest luxury market by 2025. Hedvig’s team at Petrie PR has an outstanding track record of executing impactful, digitally-led integrated campaigns, making us a trusted partner in navigating the rapidly evolving media and influencer landscape in China.
Hedvig Chi leads with a wealth of diverse experience having served as Senior Marketing Manager at Dragonpass Company for several years. Her expertise spans across multiple sectors, including aviation, hospitality, tourism boards, luxury, and lifestyle brands where she has refined her marketing and branding acumen. Hedvig played a pivotal role in the successful brand launch of the German lean luxury brand Ruby Hotel in China and further proved her strength in marketing and strategic partnership building during her tenure at the Scandinavian Tourism Board. With a wealth of media and influencer resources in China spanning lifestyle, fashion, art, and business media, Hedvig brings valuable market and partnership experience to her communications and marketing strategy roles.
Izyan Rosli
Account Director, Singapore / Southeast Asia
Leading Petrie PR’s Singapore office is Account Director Izyan Rosli, who is responsible for overseeing and directing client campaigns across the multiple key markets in Southeast Asia. The thriving luxury industry in this region boasts a large population and a strong spending power that clearly illustrates Southeast Asia’s bright prospect for the growth of luxury consumer brands. Petrie PR’s Singapore and Southeast Asia team’s strategic approach in driving impactful brand communications will be imperative for luxury brands to expand their audience through amplifying brand focus and delivering premium exclusivity to new luxury consumers.
Prior to joining Petrie PR, Izyan was the Senior Media Communications Manager at R.S.V.P Agency Singapore and headed the lifestyle and fashion division. Izyan brings her professional experience having handled both MNC and SME clients across hospitality, fashion, retail and luxury, where she has previously managed several international brand campaigns, including influencer marketing and strategic partnership collaborations.
Astri Darmayanti
Account Director, Indonesia
Based in Jakarta, Astri “Maya” Darmayanti leads Petrie PR’s Indonesia team at an exciting time in the country’s fast emergence as a key market for luxury consumption as the world’s fourth most populous nation which continues to demonstrate one of the most consistent growth rates among global economies over the past 10 years. Indonesia is expected to account for nearly 40 percent of ASEAN growth by 2030 driven by its young population. Petrie PR’s client campaigns reflect Indonesia’s the strong digital consumption and power of influencer partnerships to drive the most successful results as the market advances in increasing importance.
Maya started her career in the media industry as an editor and managing editor at various lifestyle publications in Jakarta while exploring her passion in travel, gastronomy, and culture. She continued her journey in Public Relations overseeing clients including Johnnie Walker, Smirnoff, Guinness, Levi’s and Samsung delivering communication strategies and creative campaigns before joining Petrie PR in January 2017. Maya has expanded her expertise across hospitality and tourism overseeing the Singapore Tourism Board Indonesia campaign including highly innovative and creative brand launches, media partnerships, social media and influencer management across the Indonesia market.