RAKxa is Thailand’s first and leading integrative wellness retreat. Located on a protected island, Bang Krachao and surrounded by the Chao Phraya River or an area known as “Bangkok’s Green Lungs,” RAKxa’s integrative approach includes a suite of diagnostics to help guests set their own health goals. RAKxa’s integrative approach offers a variety of treatments and opens up more possibilities to match individuals’ needs and preferences which bring out the healthiest and happiest version of oneself. Beginning with integrative diagnosis, RAKxa designs a personalised treatment programme that combines traditional medicine with modern medicine in RAKxa’s five pillars of wellness: exercise, diet, stress management, rest and rehabilitation.

Petrie PR supported RAKxa’s debut in Asia, successfully establishing its reputation as a leading integrated wellness medical destination in the competitive wellness landscape. Campaign activations included pitching wellness programmes and treatments, arranging interviews with spokesperson and wellness experts for leading media titles, facilitating media and KOLs review visits, hosting in-market events, while monitoring and sharing market trends for strategic insights.

Dr. Deepak Chopra, the world-renowned pioneer in integrative medicine and personal transformation partnered with RAKxa and hosted a 5-night longevity retreat in March 2024. The exclusive experience offered participants life changing practices to improve health-span, including advanced spiritual meditation techniques, a personally tailored cutting-edge diagnostic and a bespoke treatment plan provided by RAKxa and Dr. Chopra with leading scientific breakthroughs on longevity.

Petrie PR facilitated an exclusive review for Robb Report Hong Kong at the retreat and coordinated an interview with Dr. Deepak Chopra for its Leaders of Luxury series.

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Petrie PR initiated and liaised collaborations with Hong Kong’s top luxury lifestyle and wellness influencers as part of the influencer marketing service for RAKxa, creating highly engaging Instagram Reels and Posts to narrate their wellness retreat experiences at RAKxa with daily Stories to further engage with their followers and drive potential conversions. Influencers in collaboration with include: